Future Weeks, a German sustainability company, aimed to rebrand their identity to better reflect their values and mission. Their primary objective was to create a unique brand identity that would distinguish them from other sustainability companies. The solution was to develop a geometric hexagonal logo that symbolizes the company’s focus on six dimensions of sustainable action, including a sustainability mindset, green IT & energy, green mobility, healthy/planetary diet, sustainable resource use, and future skills. The newly created brand identity was consistently applied across various marketing materials, such as business cards, letterheads, and social media graphics, to establish a cohesive and recognizable brand image.
PROJECT
Future Weeks Branding
CLIENT
Future Weeks
DATE
December 2022
CATEGORY
Brand Identity
BRAND GUIDELINE