The Rebels

The Rebels logo project aimed to represent a unique and often misunderstood community of individuals. The group comprises misfits, overthinkers, and the complicated, who are proud of their imperfections and their distinctiveness from the mainstream. The logo was designed to visually capture this essence of the community while remaining authentic and true to their identity.

The design process involved creating a maze-style logo with a bold R at the center, representing the group’s ability to navigate through the complexities of life. The sleek design and muted color palette of black and white perfectly capture the community’s essence of mystery, pride, and individuality, making it an ideal representation of The Rebels. The final design is a perfect representation of the brand’s core values, which are all about breaking barriers and challenging the status quo.